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More about language

Being that it's Valentine's Day, it only seems appropriate to mention that I love this post by Guy Kawasaki.

Last week, I wrote about how the improper use of language can have huge negative effects on our work, our careers and our world. Equally, if not more, important is making sure you choose the exact right words (not merely avoid using the wrong ones) to express a point of view. That's the way to inspire the reactions and motivate behavior you desire.

And isn't that what our business is all about?

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This page contains a single entry from the blog posted on February 14, 2007 10:06 AM.

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