From what I’ve read, Steve Jobs is sticking to the iTunes knitting and leaning away from the idea of offering online music subscriptions on Apple’s iTunes website. To me, it’s crazy that an alternate music solution was even considered seriously – if it ever was. According to yesterday’s Reuters article related to this topic, via iTunes, Apple has sold more than 2.5 billion songs since the company first launched the service in 2003. (Read that again: Online consumers used their hard-earned dough to PURCHASE more than 2.5 billion songs via iTunes in the past 4 years.) Call me crazy – or naïve, or something worse – but I don’t see why the subscription-based approach could better Apple’s business. At best, they are moderately diversifying the hugely popular iTunes product portfolio…and if the seemingly unbelievable volume of songs SOLD on iTunes since its inception is any indication, consumers are doing just fine buying their music.